Vagaro is a heavyweight in beauty and wellness - marketplace exposure, salon-specific features, POS hardware. For multi-chair salons it's a natural shortlist item. The solo-stylist math looks different, mostly because of how the pricing is structured.
| Ivy | Vagaro | |
|---|---|---|
| Built for | Any solo service business | Beauty/wellness, incl. multi-staff salons |
| Public pricing | $8.99/week flat | ~$30/mo + per-calendar + add-ons |
| SMS reminders | Included | Add-on tier dependent |
| Forms & waivers w/ e-sign | Included | Add-on |
| Website + custom domain | Included | Add-on |
| Gift cards & memberships | Included | Yes |
| Consumer marketplace listing | Directory (Discover) | Large marketplace |
| AI assistant that acts | Included | - |
Competitor pricing reflects publicly listed plans as of mid-2026 and changes often - always verify on the vendor's own pricing page before deciding.
Choose Vagaro if…
You're a salon or studio with multiple staff, you want its consumer marketplace as a discovery channel, or you need salon-specific POS hardware. Those are real advantages Ivy doesn't claim.
Choose Ivy if…
You're a business of one and the add-on menu is the problem: by the time texts, forms, and a website are bolted on, the "cheap" plan isn't. Ivy's flat price includes the full kit, plus an AI assistant that chases quiet clients and drafts your rebooking messages - the follow-up work that actually fills a solo chair.
One price, nothing bolted on
Booking, SMS reminders, forms, website, gift cards, memberships - included in Ivy's one plan. No add-on menu.
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