Dubsado has one of the most devoted user bases in solo-business software, and it earned it: the form builder and workflow engine are deeply customizable, and the pricing ($35/mo Starter, $55/mo Premier, per their public pricing) hasn't chased the market upward. If you love tinkering with automation logic, Dubsado rewards you.
So why would anyone pick Ivy instead? Different philosophy.
| Ivy | Dubsado | |
|---|---|---|
| Philosophy | Everything included, working out of the box | Deep customization you configure |
| Public pricing | $8.99/week | $35-$55/mo |
| Forms & workflows | Included, plain-English setup (Ivy AI builds them) | Extremely flexible, steeper learning curve |
| Scheduling | Built in with reminders + deposits | Included scheduler |
| Website + campaigns + memberships | Included | - |
| AI assistant | Acts on your data, approval-gated | - |
| Setup time | Guided onboarding, minutes | Famously front-loaded (template setup) |
Competitor pricing reflects publicly listed plans as of mid-2026 and changes often - always verify on the vendor's own pricing page before deciding.
Choose Dubsado if…
You genuinely enjoy building custom workflows, your business runs on elaborate branded forms, and you'll invest the setup weekends. Its power-user ceiling for form logic is higher than Ivy's.
Choose Ivy if…
You want the outcome (booked, reminded, signed, paid, followed-up) without becoming your own systems administrator. Ivy's bet is that a solo owner shouldn't need a setup course: describe the automation in plain English and the AI builds it, and the website, campaigns, and client portal are already there.
See if breadth beats depth for you
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